HELM Launches Anchor: A New Global Brand for Bareboat & Skippered Yacht Charters

The brand made its debut at the Southampton International Boat Show, marking a major step in HELM’s mission to make yacht chartering more accessible, flexible, and enjoyable for all. Created to meet the growing demand for stress-free charter holidays, Anchor caters to both seasoned sailors seeking bareboat adventures and newcomers looking for the guidance of an experienced skipper. With a curated fleet of modern monohulls, catamarans, and motor yachts, Anchor will offer tailor-made itineraries in some of the world’s most sought-after sailing destinations, from the Mediterranean to the Caribbean.

“We’re thrilled to introduce Anchor as part of the HELM family,” said Simon Morgan, co-founder at HELM.

Anchor at a glance:

• Dedicated brokers – experts with first-hand knowledge of fleets and destinations.
• Handpicked yachts – the best boats at the best price across global sailing hubs.
• Trusted support – backed by HELM’s experienced operations team and resources.

Anchor’s brokerage team will be led by Kasia Harris, a yachting expert with over 15 years in the yacht charter industry and a proven track record of working with leading brokerages.

“We’ve known Kasia for a long time, even before HELM began,” added Morgan. “Her expertise and strong relationships with fleet operators and shipyards give Anchor a real advantage. We’re delighted she’s leading the team.”